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They understand that marketing and sales are most powerful when they work together. Top sales hackers appreciate and respect the marketing team's efforts.
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Marketing and sales don’t always see eye to eye, but sales hacking requires a willingness to collaborate. You’ll be surprised at how much insight you can gather by asking a few simple questions. Was there something in your pitch they found particularly compelling? Which product features or design elements are their favorite? Start a dialogue with existing clients to find out what motivated them to make a purchase or subscribe to your service.
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When it comes to figuring where your sales process can be improved, your current customers are one of your most valuable assets.
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Sales hackers recognize an additional reason to collect customer feedback: learning how to improve the customer experience, product, and sales process. Communication is the key to all great relationships and you want to keep your customers happy, loyal, and generous with their referrals. There are many reasons you should ask existing customers for feedback. For instance, your team could celebrate together whenever a large account is landed or the quarterly quota is met. Gamification can also be used to spark camaraderie. Even if you work with a relatively small team, you can turn selling into a friendly competition with a sales leaderboard and a bonus or reward for the top seller each quarter. Whether your goal is to schedule five sales demos, close three new deals, or upsell by 50% over the next week, the key is to design a system that adds external motivation.Ĭonsidering the competitive nature of sales, it doesn’t hurt to encourage a little friendly competition in the office. In the world of sales, this could mean setting a specific objective for each day, week, or month and rewarding yourself when you reach it. Gamification is the act of incorporating elements of games into other areas of your life. In fact, if you want to learn to work like a sales hacker, having fun can be a motivational strategy. You can be serious about making sales and still have a little fun on the job. The better you understand the market and what drives buying decisions, the better you can leverage that information to your advantage. Just as sales hackers devour sales metrics, they’re always hungry for information about customer preferences and behaviors – especially since it can help close future deals. True sales hacking involves studying existing customer data to create detailed profiles of your ideal targets. The more you know about your target audience, the more effectively you can to tailor your sales techniques to match.Ī sales hacker would rather focus on qualified prospects than waste energy pitching to the wrong people.
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Working smarter is better than working harder. Identifying obstacles in your sales process makes it easier for you to succeed as an individual, improves efficiency, and benefits your organization. This allows you to address major bottlenecks that might be slowing down or limiting your business’ growth. Top sales hackers know that metrics are what prove their success, motivate them to work harder, and provide crucial insights into any problems the team may need to address.Īnyone who wants to optimize the sales process needs to spend some time pouring over the data – not just their own individual sales, but the numbers from the entire team. In fact, they go beyond measuring and tracking to obsessing over how existing data can be used to improve their results. That’s because a sales hacker doesn’t shy away from metrics. This might not have an immediate impact on their ability to make sales, but it does impede their ability to become a sales hacker. They likely don’t spend long reflecting on their numbers at the end of the quarter (beyond putting together a mandatory sales report) and they never look for an opportunity to review their team members’ reports. You’ve probably met a few sales reps who really hate dealing with data.